There is no advanced alternative to conventional baby foods on the Bulgarian market. But the World is evolving and enabling innovations that improve the quality of products and their properties and provide a choice for every 'seeking' parent. Pureo is an extraordinary brand, created with the utmost care for the smallest and most significant!

Margarita Radulova
(Stanford Certified Nutritionist and Owner of Zeleo and Furisto Children's Kitchens)

I strongly believe in the right of all children to have access to real, quality and wholesome food. My interest in a healthy lifestyle and proper nutrition began in the distant 2009 with the birth of our first child. As often happens, parenting has fundamentally changed my attitude towards food and nature. I realized how important it is what we feed our children and how every small choice affects their future. My husband and I started looking for organic products, but they were rare in the shops and we literally ran a marathon all over the city in search of quality food. We decided that we would not wait for someone else to change the attitude towards baby food and we did it ourselves. We set ourselves the goal of proving that feeding our children fully could be a mission possible. We created ZeleoBio.

Simona Ognyanova Tampa

I have two boys. With the advent of my first child, healthy eating has become the number one topic. For me, everyday life was filled with searching for clean products, testing recipes and preparing wholesome food. I still couldn't "break" to give a jar from my child's shelf. I didn't like the idea of offering him food older than himself. Thus began my journey into the World of Baby Nutrition and continues to this day. Thanks to the expertise of Margarita and the whole team of ZeleoBio, we managed to realize the only of its kind for the Bulgarian market brand - Pureo, which conscious parents, for whom nutrition is not just "nutrition" need.

Because everything first in babies is important - the first breath, the first smile, the first step - and the first spoon!